School of Digital Media and AI · TGS-20266064791
AI-Powered Content Marketing for Sales Growth and Customer Conversion
Make Short Videos People Watch, Then Turn Them Into Sales
Two hands-on days to plan, film and edit real content for your business with AI. You leave with a finished 30 to 60 second video and a simple weekly plan.
- Duration: 2 days, 16 hours including assessment
- Funding: SkillsFuture Credit-eligible
Who this course is for
- Small business owners who want to reach more customers without paying an agency
- Content creators sharpening their hooks and building a brand
- Marketing professionals running campaigns in house
What you will learn
- Why videos take off — how platforms decide who sees you, and the hook, story, payoff structure behind videos people finish
- Prompts that do real work — ask AI the right way to get hooks, scripts and storyboards you can actually film
- A plan you can keep to — brand voice, three content pillars, a three-episode series idea and a calendar that fits a busy week
- Filming on your phone — framing, lighting, angles, B-roll and simple direction
- Edits that hold attention — pacing, rhythm cuts, captions, colour and sound, put together into a 30 to 60 second video
- Reading your numbers — better titles, thumbnails and hashtags, and using retention data to decide what to change next
Course overview
No filming or editing background needed — just a phone and something to sell or say. Day one covers what makes content go viral, audience psychology, prompt engineering and a content strategy and calendar for your own brand.
Day two is filming and editing: framing, lighting and angles, a guided filming project, editing in CapCut Pro, then publishing and reading the analytics. Tools: ChatGPT or Gemini for ideas and scripts, BytePlus Seedance 2.0 for AI video, CapCut Pro for editing. Laptops are provided.
Practical learning
Six skills, each taught and then practised on your own business or channel during class. Assessment on day two: a 30 minute open book written paper and a 90 minute practical where you submit your 30 to 60 second video with its planning notes, graded Competent or Not Yet Competent with feedback on the spot.